The entire election took place during covid-19 so most of our work was remote. However this provided an opportunity to get more creative than before. In this instance all my ideas were welcomed, created excitement and were supported by the decision makers of the group. 

We hired Black artists all across the country to express their support for Biden and Harris. We flew signs of support via airplane in cities that we wanted to activate. I conceptualized and wrote the Black Mayors ad which highlighted our Black leaders and had never been done in this way before. 

I was able to collaborate on music projects, original songs and commercials during MTV and the BET awards which also had never been done before. I produced a GOTV live special hosted by Megan Good and Devon Franklin in lieu of in person souls to the polls events that received awards in 2021 and reached over 1 million views. Winning an election was also a much different experience for me and felt restorative after the loss of 2016.